Last fall, I participated in Bicycling Magazine’s Fall Classic in the Lehigh Valley of Pennsylvania. With the various ride lengths, I chose to do the 50 mile ride (which was long enough for me). I’ll have to post a review on that ride as this year’s event gets closer.
The ride itself is a great place to pick up some free swag – which is a great reason to do an organized ride. One of the sponsors (and free swag-givers) was giving away small samples of the NOW Snack Bar.
There were a few different flavors – and all seemed pretty good to me. Of course, I had just finished riding 50 miles in some rain and wind, so chewing on my shoe just might have tasted good. I scarfed a few down – and – then took a few more for the road to try later. The consistency was good (much like a fig newton – hence their website name: NOWnewtons.com) – and the flavor was also very good.
I’m a fan of an afternoon snack bar (and a big bottle of clear water) – about an hour before I’m ready to go out for a ride. I feel like it’s my secret energy boost that seems to hit as I start turning the pedals. My snack bar of choice is the Clif Bar – but I wanted to see how this NOW Bar would add up.
So, for Christmas, I asked for some NOW Snack Bars for my stocking. My wife – being the prudent shopper she is – found a boxful of them at a great price and stuffed the stocking with them.
The full-size bar maintained the same fig newton-ish consistency; however, out of the entire box, I haven’t found one that stayed in one piece as I went to eat it. Every time I opened one (usually while on the road for my commute home), the bar split right down the middle. Even when I was sitting at my desk with no distractions, the bar is split (as it did right before I wrote this review).
Sure it seems like a weird gripe – but – I think it’s valid. Imagine trying to eat one while out in the woods. There’s a really good chance that half of your bar will end up on the ground for the wildlife to eat later. Good for them. Bad for you.
The full-size bar did maintain a good taste – not quite as heavy as a fig newton, but tasty nonetheless. I only found that they just didn’t seem “meaty” enough. It’s probably because I’m so used to the thickness and consistency of a CLIF Bar – but – I would complete the bar and find that I didn’t even feel like I had a snack bar at all.
Side-by-side, the NOW Bar is lower in fat (with NO saturated fat). It’s also lower in sodium and sugars. Calories are also less in the NOW Bar – BUT – we’re talking 45g serving size vs. 68g serving size in a CLIF Bar.
As for my review, I think you’re better off with the CLIF Bar if you’re looking for something to give you endurance on a ride of approximately 20 miles (road) or 10 miles (mountain). It’ll keep the evil “bonk” away longer!